The increased focus on preventive care, personalized nutrition, and technology-enabled lifestyles is driving interest in functional foods and nutritional supplements. Functional foods provide health benefits beyond basic nutrition, while nutraceuticals provide concentrated bioactive ingredients through specialized formulations and additives. Advances in food biotechnology, nanotechnology, encapsulation, artificial intelligence, digital health platforms, and personalized nutrition are transforming the development, delivery, and use of these products. Digital technology can improve the identification of bioactive compounds, provide personalized nutritional recommendations, track products, and track health outcomes. At the same time, issues related to scientific testing, product quality, safety, regulatory standards, accurate health claims, and consumer perception remain important. This article explores the evolving landscape of functional foods and nutraceuticals in the digital age, highlighting new technologies, bioactive ingredients, personalized approaches to nutrition, opportunities for innovation, and important regulatory and ethical considerations. The integration of nutrition and digital technology has the potential to support evidence-based dietary strategies and promote healthier lifestyles, as long as safety, effectiveness, transparency, and scientific credibility remain at the center of product development and communication.
Functional Foods and Nutraceuticals in the Digital Era
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